How to generate backlinks for your business

By the end of this post, we hope to have inspired you and taught you how to get and track backlinks by just following a few simple strategies.

Backlinks are great if you want to improve your search engine rankings. In fact, they are one of the top factors for ranking high on Google. The higher the quality of backlinks you have, the stronger the change of your website ranking higher.

By the end of this post, we hope to have inspired you and taught you how to get and track backlinks by just following a few simple strategies.

However, before we begin, let’s look at what backlinks actually are.

What are backlinks?

In essence, backlinks are when other websites link back to your website. You might also know them as inbound links or external links.

Let’s say another website really like your content and reference you in some way, so they include a link to your website. The link from their website to yours is a backlink.

What is the difference between Do-Follow and No-Follow backlinks?

The main difference between Do-Follow and No-Follow backlinks are two ways in which the links tell Google if the website being linked to, should pass website authority from the original website, or not. Do-Follow links improves SEO and essentially are “votes for trust”, while No-Follow linked does not improve SEO. A Do-Follow link is a normal link without any coding changes done to it. But for a No-Follow link to be done, the rel= “nofollow” attribute needs to be added to the code.

Why are they so important?

As previously mentioned, Google values them for search engine optimization (SEO). They are even considered one of the most important factors for ranking – and there are 200 ranking factors. Essentially, they provide authority, credibility, and relevancy. They tell Google that your content is valuable in some way. So much so that other people will even link back to your website. The more authoritative website linking to your site, the easier it is for visitors to find what they are looking for on your website.

For smaller businesses, it is difficult to get that kind of approval. However, it is not impossible. Creating backlinks should be part of your marketing strategy if you want to improve your SEO performance. In addition to it improving SEO rankings, it also enhances the feeling of there being a human behind the content, as it shows the reader what other relations you might have with other brands and businesses. It is a great way to collaborate with other businesses, where you help each other grow.

How can you get backlinks for your business?

1. Sponsored content

Having sponsored content is moer than just having your content published on an outlet which holds a high value audience. Sponsored content opportunities with us not only allow

you to tailor your perfect piece of content and display it in front of an audience of technology decision-makers, but also offers businesses an easy and guaranteed route to getting backlinks on high-authority sites

2. Create content that is link-worthy

This might be obvious, but it is often very easy to forget. You want to create content that other websites find value in, and what to link to. Perhaps it’s because you share views and options on a topic, or perhaps because it will help their own audience with questions they might have. This is where your content marketing strategy comes into play. Even though it can be time-consuming at the time, if you get it right, it is worth the effort and time.

Quick tip: create question-focused content such as guides and “how to’s” or “why…” etc. as this is often what internet users type in before any other keyword. People come onto Google often in need to understand and learn something.

3. Publishing Skyscraper content or Content Pillar page

Like creating content, you could create one landing page dedicated to a much more lengthy page. Here you cover all aspects of the content you specialize in. Not only can you link your own blog posts to this page, but it covers the topic in great detail. It acts like a guide, which could be as long as 10,000 words.

4. Collaborate with others in the industry

Once you have a skyscraper page, as well as continuously create put out great quality content. You may want to start reaching out to other influencers, people, and businesses that you benefit from sharing your content. Only reach out to people whose content you genuinely find useful and interesting to stay true to your own authenticity and integrity, as well as the integrity and credibility of your business.

5. Guests Blogging

Much like collaborations with others in the industry. You may want to do that by guest blogging on their blogs. Guest blogging is a great way to receive backlinks. It’s also fun! You can find people who collaborate with and write for by Google searching and finding blog posts similar to your niche and industry.

6. Use infographics

An underrated marketing strategy, often neglected is the use of infographics. They are a visual representation of information and data using images, graphics, and charts. They create, not only a visually appealing aspect to your blog but also support your content and provide a quick

overview of the complex topic you might be sharing. Due to the opportunity, it gives your reader to more easily understand your content, it increases their chance of wanting to link back to your website.

In addition, infographics are Pinnable. This means that your content might now be shared on Pinterest if your audience “pins” it.

7. Writing testimonials

If you are a user of a service or tool, there is a chance they might give you a backlink to your site. If you have not given any testimonials or can think of any service or tool that might backlink back to your website, you could search for domain authority (DA) websites. DA’s are websites Google sees as high-quality and therefore give your backlinks more credibility and authority too.

8. Comment on forums

You can go on to focus related to your industry and search for the topics you cover. Here you can interact and give advice to the people asking questions and wanting help with something you are a pro at. You can then leave a link to your website and the appropriate page that might be of use to them and voila, you have another backlink. It is important to note here though, that do not spam people with your linking on the forums, just to get as many backlinks as possible.

Make sure you value and generally guide and direct people to your website because your content can help them. Otherwise, it might backfire and your authority has now become someone who spams, rather than has valuable information and high-quality content.

9. Create other blogs

You may want to take advantage of some other blogging platforms such as Vocal, Medium, or Tumblr that have high domain authority and create an account there. Here you can then begin posting your content, linking back to your website. Simply, yet effective.

10. Take part in interviews

Much like a guest blog post, you can receive backlinks by appearing in interviews. Look for journalists and people who are relevant to your industry and are looking for participants and people to interview.

11. Appear on Podcasts

In addition to taking part in interviews, there are also podcast versions of interviews. Here you can receive a backlink from appearing in podcasts. Again, make sure the people you are reaching out to, hosting the podcast, are interested in and relevant to your industry as well as their own audience.

Once you start appearing in multiple podcasts, you will both come across as an expert in your industry, and also gain followers from their audience coming over to your content whilst gaining those backlinks.

How can you track backlinks?

One key to a successful online business, is to track backlinks to your website. There are lots of tools available, but if you are a beginner and perhaps on a limited budget too, here are six different tools that are great to help monitor your backlinks:

  • SE Ranking
  • Sitechecker
  • RankActive
  • Ahrefs
  • OpenLinkProfiler

Monitoring your backlinks helps you to strengthen your marketing strategy, and with that increase efficiency.

And there you go!

Now you know ways to add backlinks to your website, and 10 different tactics you can begin to implement in your marketing strategy today. By increasing the number of backlinks, you can start ranking higher on Google and boost your SEO.

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