Introducing

How to manage your brand’s reputation using media publishers

your brands reputation increasing

Customers are always talking about your brand on social media, blogs, online forums, and online review sites. Content about your brand appears in many different places online and that can make it very difficult to monitor the conversation going on about your brand. Because of that, many companies are now investing in online reputation management (ORM). The management tools help to monitor engagement and understand the public impressions of the brand online. You can say it is like public relations on the internet.

Because people today are savvier, consumers value the opinions of other customers’ reviews. With that in mind, they are therefore more willing to pay more for brands with great ratings and online reviews. Because of the power of social media, should you receive a complaint, it can get out of hand fast. Therefore, you want to make sure you stay on top of your brand’s reputation and an online reputation management plan can help with that.

Creating a reputation management plan

It is important to remember that reputation management is not a one-time thing, but rather a conscious process and should be for as long as your business is running.

1. Researching and Auditing

Research should be the first process you take in your reputation management plan. This is the stage where you spend time online, researching your brand and finding any conversations about your business. You want to find different types of feedback and conversations, as this will enable you to better understand people’s perceptions and with that, better improve your brand’s reputation. Customer reviews, including review sites, and social media, as well as Google and another search engine, are great places to conduct audits. Due to the potential of your brand being talked about on many different platforms, you might want to consider using a reputation management tool that can make the whole process easier.

2. Building a management strategy

Once you know what consumers are talking about in regards to your brand, you will know where to focus in order to improve. You always want to make sure that the experience people have with your brand is one of the highest. Therefore, agreeing with who should consistently monitor your brand’s online conversations should be considered. The best people in your team might be the customer-facing team members/support or even the marketing team, as they are consciously dealing with your customers and researching the brand’s audience in order to best target the correct consumers. Whoever you decide to monitor and engage with the online conversations, should have an understanding of how to speak to customers, especially harsh customers, which leads to the next step.

3. Taking action based on feedback, reviews, and comments

When you have understood what people are saying about you online, you know

Furthermore, there is one aspect to think about, when choosing what comments to respond to or not. Many people on the internet are just out there to troll, and these conversations can be seen as fake and created with a purpose to only influence your brand’s reputation negatively – they are most likely doing it to multiple brands without any legitimate experience to speak about. However, there are many comments that are real experiences and thoughts about your brand, and these are the only ones that should be considered spending time. Never respond to any troll comments, reviews, or conversations as not only does this take your time, but it also gives the troll a reason to continue to talk about your brand negatively, as they get the response they wanted.

Having said that, there might not be time to answer every single comment. Consider prioritizing only the customers who meet specific requirements that you have decided dictates are necessary – for both positive and negative comments. The negative feedback will enable you to redirect your brand in the right direction in which you need to focus on. Therefore, do not see this as only negative. It allows you to improve your brand and shows that you listen to your consumer’s feedback. This can in fact take a turn and later build trust and a deeper relationship with your audience, as they notice your shift and awareness of their opinions.

4. Repeat the process

As previously mentioned, you want to make sure you are continuously monitoring your brand’s reputation. Make it a process you include in your strategy. Who knows, maybe your next successful product or service idea lies within these comments.

How media outlets can be used to manage your reputation online

Now that we have looked at how you can implement a reputation management strategy plan, let’s look at how a media outlet can help improve your reputation online.

Media outlets and publishing platforms allow you to control your brand reputation by controlling what is being said about your brand. Platforms that allow you to incorporate your brand logo, colors, and mission statement can further support your online presence. Our publishing platform allows you and your brand to create your own newsroom where you can stay on-brand and share your news to stay on top of your brand reputation.

As well as incorporating regular audits and research, you want to make sure you include your business trademarks and guidelines if and when other people may be using your brand assets the wrong way or without permission. You can then use this as a reference and send people to. You also want to make sure that your brand voice and personality are coherent across all your content and messaging as well as making sure your grammar and punctuation are correct.

All these things may seem small in detail, but have a great impact on your brand’s reputation. Therefore, make sure all of the platforms where you are in control of your media presence, reflect your brand values, messaging, and imagery. Check for outdated information and logos, and make regular audits on your controlled media outlets as well.

How our publishing platform can enhance your reputation

Our publishing platform Launched, is created with you and your business in mind to help broaden your chances of generating more business opportunities [link to appropriate article] and build your brand reputation. Not only will our platform allow you to publish press releases and content about your business, that are approved by you, but our newsroom feature further enhances your brand reputation by staying on brand, using your brand logo, colors, values, mission, and brand personality. Sign up for free here and start incorporating press releases into your strategy to influence and align your brand perception and reputation.

Summary

  • To sum it all up, to manage your brand’s reputation, make sure you are focusing on these tactics:
  • Cultivating a clear and coherent brand messaging through voice, grammar, imagery, values, and the brand mission
  • Outline your brand guidelines, and trademarks
  • Stay up to date on all the media outlets you are in control of, and make any changes needed
  • Stay up to date with the brand reputation online, by researching and auditing what your audience is saying about your business
  • Listen to the feedback given and use this as a guide to help improve your business
  • Generate a positive brand experience whenever someone has contact with your brand through customer service
    Good luck, have fun and remember that without failure there is no success!

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