How to maximise media coverage from a press release

In this article, we will look at 7 ways you can make sure to maximize your media coverage from a press release.

When you have a new product or news about your business, and you create a press release [link to appropriate article] to go out, you want as many people to hype about it as possible. However, in a saturated world, you need a plan to get the coverage you want and need.

In this article, we will look at 7 ways you can make sure to maximize your media coverage from a press release.

1. Have a good story

In order to get media coverage, you need to get the media’s attention. Your story is your chance to present your news in a way that the press loves. By developing a strong story, you will lay the groundwork for facilitating media coverage. Do this by developing your personal story with your startup story. It will help your company get a face and humanness behind the brand. So, make sure you include your business, why and the missions, as well as the problems your business is solving in the world. Therefore it is worth spending time here and making sure your story is good and newsworthy.

2. Know your audience

Before you pitch any of your work to different media outlets, make sure you study their work and know what they are all about. You do not want to send press releases about food when the media outlet focuses on fashion or technology, and your press release has nothing to do with either. This will only make your brand and press release look bad, and you might be blacklisted. Therefore, before you pitch, make sure you study their work and familiarise yourself with their audience and what they like or do not like.

3. Use the right platform to publish your press releases

Similarly to knowing your audience as well as the media outlets’ audience, it is important to make sure you publish your press releases on the right platforms, which also adds to your brand reputation [link to appropriate article] as well as reassures you that the people reading your press release are also the right people. Why not try out our publishing platform for anything with technology-focused press releases? You can create your own account for free and get ahead of the inbox queue.

4. Build relationships

If you know a lot about the media outlet, you can write a better press release and make sure it contains everything required, as well as they, are more likely to open your emails and answer your calls if you have had contact before. Furthermore, if they cannot offer you media coverage, they might refer you to someone who can or is better suited for that press release. As well, as it is important to build relationships, you must nurture them. Do this by respecting their time and building trust through being on time and clear communication. As journalists are bombarded with press releases and stories every day, their emails are always full, so make sure you ask simple and direct questions if you have any and keep your promises.

5. You are always on record

When it comes to reporters and media outlets, remember that you are always on the record. Thus everything you say is a representation of your organization and, therefore a direct impact on how the public and media view your organization. Therefore, be careful what you say and how you say it.

6. Set SMART goals and objectives

Now that you have your story, you know your audience as well as theirs, you have built relationships and know what they require in a press release, and you can begin setting goals that will help you reach your objectives. This will help you see whether or not you need to adjust your strategy or tactics, or even perhaps the media outlet you are currently using and in contact with. Here, less is also more. Therefore, make your time count because you are busy and do not have endless hours to pour into media outlets. Thus, just two or three strong connections is enough for you to get your foot into your door.

7. Be persistent

This is important to master because there is a fine line between being persistent and annoying. However, if you have good stories and you know your audience and the media outlet’s audience and what will benefit them as well as your audience, it is fine to contact them after a few days of not hearing back. The three-day rule is a good rule of thumb to follow. Meaning waiting three days after you have sent your press release to check in and see if they have any feedback for you.

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