Companies wanting to scale their customer base are continuously looking for ways to market and advertise. Becoming familiar with sponsored content can help you decide if utilizing this business strategy is right for your brand. Because in today’s digital world, consumers are growing tired of “distraction” ads and prefer to consume content they can choose to engage with.
A persona-based approach to marketing is a strategy founded on research and analysis of your customers. In essence, it is built around your company’s ideal customer. Compiling all the interests, general behavioral traits, and demographics of your target audience into a set of profiles allows you to streamline sales and marketing efforts to engage with leads and customers effectively.