A persona-based approach to marketing is a strategy founded on research and analysis of your customers. In essence, it is built around your company’s ideal customer. Compiling all the interests, general behavioral traits, and demographics of your target audience into a set of profiles allows you to streamline sales and marketing efforts to engage with leads and customers effectively.
You must have conducted solid market research before making business decisions to disrupt your target market. If you want to master the art of market research, make sure you continue to read as we explain how to conduct market research to keep your business competitive.
By the end of this post, we hope to have inspired you and taught you how to get and track backlinks by just following a few simple strategies.