How to conduct a persona-based approach to marketing and leads

A persona-based approach to marketing is a strategy founded on research and analysis of your customers. In essence, it is built around your company’s ideal customer. Compiling all the interests, general behavioral traits, and demographics of your target audience into a set of profiles allows you to streamline sales and marketing efforts to engage with leads and customers effectively.

How to conduct or commission market research

You must have conducted solid market research before making business decisions to disrupt your target market. If you want to master the art of market research, make sure you continue to read as we explain how to conduct market research to keep your business competitive.